Designed for when everything is on the line.

Zelim’s technology exists to find, recover and protect people in the most critical moments – using intelligent systems to detect incidents instantly and support life-saving intervention at sea. I was responsible for the full brand creation, from naming through to identity, crafting a system that communicates urgency, trust and precision in equal measure. It’s serious work, solving a serious problem – so the brand needed to be clear, confident and free of anything that might get in the way. No fluff. No drama. Just something that does its job when it matters most.

Digital illustration of a computer monitor with a stylized shield icon and a glowing blue bar at the bottom.
A digital artwork featuring a large ocean wave with a geometric overlay. The text 'ZELIM' is written with a stylized design, and the tagline 'NATURE WILL NOT TAKE THEM' appears below in blue.
A racing sailboat with a crew of sailors on the water, black sails with logos, and the words 'Team UK' and 'ZELIM' visible. The boat is moving at high speed, creating waves and spray.
Business cards for Sam Mayall, Founder and CEO of Zelim, with a dynamic ocean wave and abstract blue, black, and white design elements, including contact details and the Zelim logo, emphasizing nature and strength.
A black motorcycle helmet with blue accents and the word 'ZEAL' on the front, placed on a light-colored surface with a plain background. The helmet features air vents and has the phrase "NATURE WILL NOT TAKE THEM" written at the bottom.
Investment prospectus brochures with ocean wave imagery and text 'Spring 2021' and 'ZELIM' on the covers.
A black T-shirt with the word 'ZEAL' and the phrase 'NATURE WILL NOT TAKE THEM' printed in turquoise on the front, lying on a plain light grey surface.
Digital illustration of various geometric shapes and wireframes on a dark background.
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