I led the creation of the global brand for the Institution of Fire Engineers – an internationally recognised body dedicated to advancing fire safety and professional standards worldwide.

This was a full visual identity project, from first principles to final execution, designed to reflect the authority, clarity and responsibility that comes with shaping a profession built around protecting people, property and the environment.

The result is a cohesive, assured system that brings consistency to a global organisation – and reinforces the trust that underpins everything it stands for.

A global brand built on trust.

Two firefighters in protective gear facing a large wildfire, with flames and smoke in the background.
Four smartphones displaying promotional images for The Institution of Fire Engineers, featuring individuals in fire safety and firefighting gear, with accompanying text about fire risk assessment, firefighting careers, and inviting viewers to join.
Open magazine titled 'Professional Registration' with a cover photo of a hand sketching architectural drawings on a desk.
Close-up of a person's hand holding a black membership card with a red and silver logo and white text.
Navy blue polo shirt with logo of The Institution of Fire Engineers on the front and back, and the URL 'ife.org.uk' on the sleeve.
A dark blue delivery van with graphics and text promoting fire safety awareness. The text reads, 'Illuminating a fire safe future,' and includes the logo of The Institution of Fire Engineers.
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