Not your average consultancy.
Finally, not your average brand.

Recruitment isn't glamorous. Insurance is even less so. But IDEX Consulting have spent nearly twenty years proving that connecting the right talent with the right business is actually a pretty serious superpower. They just needed a brand bold enough to say so. I took them through a full branding sprint and built out a complete visual identity – the kind that stops scrolling, earns trust, and doesn't look like every other consultancy on LinkedIn. Boring industry. Anything but boring brand.

A digitally manipulated image of a smiling person wearing glasses, with a layered cityscape background and green gradient overlay, featuring the text 'idex' and 'Brand Book | Version 1.0 | August 2022'.
Silhouette of a line of people walking up a hill against a colorful sky with pink, purple, and blue clouds, and overlaid with translucent concentric circles.
An aerial view of ocean waves with a large green check mark overlayed on the right side of the image. Text on the image reads: "We entered this industry to make waves and shift the tide in the way things are done." The top of the image includes brand
A person with dreadlocks is silhouetted against a colorful background on a page from a brand book, with a 3D wireframe overlay of a building or architectural design. The text reads 'Because if we don't, who will?' and includes contact information and
A person holding an umbrella walks on a pier towards a lighthouse at sunset or dusk, with pink and blue hues in the sky and a calm body of water surrounding the scene.
A hand holding a glowing digital object with streaks of light and a futuristic design on a dark background, accompanied by text about technological confidence and achievement.
Silhouette of a person standing on the beach with arms outstretched, green and blue sky at sunset, text overlay saying 'Welcome to a New Age of Talent & Business Consulting'.
Page from a brand book titled 'Our Purpose' with a background illustration of two lightbulbs and a human figure standing on top, symbolizing ideas and leadership, with a dark blue background and multicolor glow effects.
The image shows a book cover titled 'Our Vision' with a subtitle about transforming businesses and creating a sustainable world. The design features a stylized eye graphic on a dark background with gradient colors.
Page from a brand book with a rocket icon and mission statement about human expertise and technology, set on a blue background.
Page from a brand book titled 'Our Values' outlining three core values: 1. We're ahead of our game (innovative) with a graphic of two hands shaking, 2. We will achieve your goals (courageous), and 3. We believe we all deserve better (aspirational). C
Title page of a graphic report titled 'IDEX 'Futures' Graphic Device', featuring a dark background with colorful blurred abstract shapes. Contains sections labeled 'General Insurance Futures', 'Financial Services Futures', and 'Legal Futures'. Contac
Page from a brand book showing the IDEX logo in full color and inverted versions, with labels and descriptions of the logo styles and color options.
Collage of diverse urban and cityscape images featuring people in various settings, double exposures, and architectural elements. Prominent city scenes include a woman with an umbrella in a city street, a person on a bicycle, and city skylines at sun
A collage of diverse professional people working in an office environment, including individuals talking, collaborating over a laptop, and engaging in discussions, with a section of text about visual identity and photography.
An advertising poster on a wall at the bottom of a staircase with concrete walls and steps. The poster features a woman wearing glasses with a cityscape reflected in her profile and text saying "This way to a new start."
Stack of black books with a gray cover, featuring a smiling man wearing glasses on the cover, and lime green circles and text.
The image shows an office reception desk with a large welcome sign reading 'Welcome to IDex' and additional text 'Fulfilling Business'. The sign features a cityscape and green circular designs, set in a modern industrial office with exposed ductwork,
Open magazine with a black-and-white portrait of a woman on the left page and approaching an article titled "Leading Talent in General Insurance" on the right page.
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